Download: Radical Speed Sport Commercial Information (pdf)

Radical Speed-Sport offers the enthusiast a much needed “fix” of automotive
excitement after the long winter months.

THE DRAW
By assembling some of the finest customized vehicles in North America, Radical
Speed-Sport literally offers something for every enthusiast. There are over 300
classes of competition that include the complete automotive spectrum from Hot
Rods to Imports, from Customs to Trucks, from Bracket Racers to Motorcross. Those
who compete in the Radical Speed-Sport Custom Car and Hot Rod Show represent
the best examples of automotive craftsmanship the sport has to offer.

MARKET SENSE
While the traditional automotive after market season has become crowded with
opportunities, Radical Speed-Sport stands out among potential marketing
opportunities because of its timing and solid performance, year after year.

ONE-ON-ONE
Participation in Radical Speed-Sport provides your company a One-On-One interactive
opportunity to achieve the following marketing objectives...
      • Increase brand awareness and loyalty
      • Reinforce brand and image
      • Demonstrate affinity with customers
      • Drive retail floor traffic
      • Stimulate product sales
      • On-Site merchandising
      • Reinforce brand / product positioning
      • Showcase brand / product positioning

A MAGNETIC ATTRACTION
By the time the 36th Annual CASTROL RADICAL SPEED SPORT opens its doors on April 23rd,
the area’s hot rods and classics are ready for the competition. While the cars, trucks and
bikes comfortably wait for warmer weather; their owners can’t resist the draw of the
CASTROL RADICAL SPEED SPORT.

OVER 25,000 VISITORS
For 2010 the tradition continues as the CASTROL RADICAL SPEED SPORT host Noth America’s
best examples of automotive machinery – over 300 entries are expected. As in past years,
attendance is anticipated to top 25,000 enthusiasts, many of who are shopping for parts, accessories
or wearables to augment their hobby, interest or obsession.

A FULL SPECTRUM OF DISPLAYS
Alongside the owners of specialty and competition vehicles will be an ever-growing number of
dealers and product displays. These displays attract show-goers who may be customizing or
acccessorizing their daily ride or people who just want a glimpse of the area’s hottest metal. In
short, the 36th Annual CASTROL RADICAL SPEED SPORT attracts prospects interested in a wide
variety of products and services.

PROFIT CENTRE
A value-added benefit - sell at the show and turn your display into a profit centre. By reserving
exhibit space, you’ll have the chance to sell directly to a highly targeted audience ready to buy.
In addition:
• Increase the awareness of your products and/or services
• Attract new customers
• Distribute sales literature and product information
• Re-direct prospects to your store-front location

YOUR AUDIENCE
• 79% male
• 60% are age 18 – 49
• 21% purchase after market products
• 85% perform their own routine vehicle maintenance
• 72% prefer brand name products
• Loyal market
• Attendees represent a significant market for replacement parts and accessories

BOOTH RENTAL
Booth pricing is an economical $ 450.00 + HST per 10’ x 10’ booth

CONTACT
Greg Turner
P.O. Box 1394
Moncton, NB E1C 8T6
Phone: (506) 386-1200
Email: gregturner@rogers.com